How to Confidently Ask for the Sale and Secure New Clients (Instead of Getting Interviewed on Sales Calls)

“I’m tired of feeling like I have to prove myself on every sales call—it’s like I’m the one being interviewed!”

If this resonates with you, you’re not alone. Many online service providers with four-figure offers feel as though they're on trial during sales calls. The truth is, potential clients prefer to feel sold to rather than put you through an interview. So, how can you shift this dynamic and confidently close more deals?

Reframe Your Discovery Calls as Sales Calls

Potential clients want to feel assured that you can solve their specific problems. When you position yourself as their solution, they’re more likely to invest in your services. Here’s how to effectively communicate your value during sales calls:

  1. Connect: Set the Tone for Success
    Start your call by creating a comfortable and inviting atmosphere. You might say, “I’d love to learn more about your challenges and discuss how my services can help you achieve your goals.” This approach fosters a collaborative tone, positioning you as a partner rather than someone on the defensive. (More tips on how to connect coming soon on the podcast or here)

  2. Clarify: Ask Open-Ended Questions
    Engage your prospects by encouraging them to share their pain points and aspirations. Use open-ended questions like, “What challenges are you currently facing that prompted you to seek support?” This not only helps you understand their needs but also shows your genuine interest in their situation.

  3. Close: Present and Confirm
    When it’s time to discuss pricing and terms, frame this conversation as a summary of your discussion rather than a negotiation. You might say, “Based on what we’ve talked about, my proposal includes X, Y, and Z. The investment for this is $X. How does that align with your expectations?” This method reinforces your position as a consultant and expert while guiding the prospect toward a decision.

Preparing to Ask for the Sale

One of the biggest reasons sales calls fail is the lack of a clear ask for the sale. Here are some sample statements to help you confidently close:

  • “Based on our conversation, I believe my services are a great fit for you. Are you ready to move forward?”

  • “I can help you achieve your goals, and I’d love to get started. Shall we set up the next steps?”

  • “If you’re ready to make a change and see real results, I can send over the agreement for you to review. When would you like to start?”

If you’re uncertain about how to ask for the sale, consider these approaches:

  • “Why don’t you give it a try, and I’ll take care of all the details?”

  • “Does this make sense so far? The next step is simple—here’s the link to pay, and I’ll handle everything from there.”

Addressing Common Objections

As you prepare to ask for the sale, be ready to address potential objections:

  • “What if I don’t want to come across as ‘salesy’?”
    Authentic selling is about connecting your value to their needs. Focus on showing how your services align with their goals without pressure.

  • “But I thought I was supposed to let the client lead the conversation?”
    While listening is essential, clients appreciate when you take charge in outlining a clear path to their success. Your insights guide them toward seeing the value of your expertise.

  • “What if they hesitate or say they need time to think?”
    If a prospect is hesitant, respond with, “I understand this is a big decision. What concerns do you have that I can help address right now?” This opens the door for discussion and reassures them you’re there to help.

The Next Step:

Transforming your sales calls into signed clients is about mastering the art of asking for the sale. With my Money-Making Priorities 1:1 coaching, I’ll help you develop the confidence and skills you need to turn every call into a successful client acquisition. Book a sales call with me.

Here’s what you’ll gain with my 1:1 coaching:

  • Sign 5 high-ticket clients in just 12 weeks.

  • Make your first or next $10k in just 30 days.

  • Know exactly what to do to attract your ideal clients.

  • Overcome the fear of feeling salesy and step into your role as a confident service provider.

Selling isn’t predatory, nor is it a dirty word. In fact, confidence closes deals! You’re not just learning marketing techniques; you’re mastering the essential skill of sales to create consistent income in your business.

📞 Book your sales call with me today, and let’s work together to build a roadmap for consistent income and effortless sales. Your journey to signing high-ticket clients starts now!

Fope Nkwocha - Business Coach and Marketing Consultant (Ex-Google)

Running a business as a service provider can be overwhelming, but you don’t have to go it alone. I’m Fope Nkwocha, a Business Coach and Marketing Consultant with experience at Google, startups, and owning multiple service businesses. I help service providers eliminate guesswork, cut through distractions and focus on strategies that attract high-paying clients and build sustainable income.

Together, we’ll create a clear roadmap to turn your expertise into consistent, high-ticket sales while nurturing relationships with superfans who keep coming back. If you're ready to grow your business with confidence, book a free sales call with me today! ☎️ fopsy.ca/call

https://fopsy.ca
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