How to Price Your Services as a Freelancer: 5 Approaches to Setting Your Rates

The Dilemma: Setting Your Rates

“I’m a beginner at providing copywriting services for website content and I’m wondering: how much do you charge? Do you find it easier to charge by page or by word count? I have a client—a former colleague—who is looking to hire me to write copy for an 8-page website. I’m struggling to find a fair rate and want to avoid both overcharging and undercharging. Any guidance would be appreciated!”

Many new copywriters grapple with pricing their services. The fear of overcharging can be paralyzing, especially when trying to establish a reputation while avoiding undervaluing your skills. If you find yourself uncertain about how to set rates that reflect your expertise while still appealing to potential clients, you’re not alone.

5 Approaches to Setting Your Rates

1. Implement a Package-Based Pricing Model

Instead of charging per page or by word count, focus on the total value you provide for the entire project. Estimate the time needed for the project, including research, writing, revisions, and client feedback. For instance, if you estimate that an 8-page website will take around 15 hours and you’d like to earn $50 per hour, quote $750 for the complete website. This method communicates your value effectively while ensuring you’re compensated for your expertise.

2. Focus on Value, Not Just Time

When setting rates, consider the impact your work will have on the client’s business. How will your copy help them attract customers and generate revenue? By emphasizing the value you provide, you can justify higher rates, ensuring clients understand the benefits of investing in your services.

3. Communicate Openly About Project Scope

Clients appreciate transparency. Discuss the project scope and any potential changes upfront. Build in a buffer for additional revisions or adjustments. This way, you can maintain a good client relationship while ensuring your time is respected and compensated appropriately.

4. Embrace Your Unique Perspective

As a beginner, you may feel inexperienced compared to others, but every copywriter has to start somewhere. Highlight your unique skills and fresh ideas, which can set you apart from competitors. Your enthusiasm and passion for your craft can resonate with potential clients and lead to successful partnerships.

5. Research Competitor Rates

Understanding what others in your niche are charging can help you set competitive prices. Assess your skills, the value you provide, and how they compare to others. As you gain experience, don’t hesitate to raise your rates. Building confidence in your worth will help you communicate your value more effectively.

Addressing Common Challenges

• What if I can’t complete the project in the estimated hours?
  Projects often evolve. Keep communication open with your client about potential changes and clarify what’s included in your rate upfront.

• Will clients be receptive to package pricing?
  Many clients prefer package pricing as it simplifies budgeting and clarifies expectations. Present your packages in terms of value—highlight how your copy will improve their business.

Take the Next Step

Are you ready to set your prices confidently and attract clients who appreciate your work? Book a free sales call with me today! In our call, we’ll create a pricing plan that shows your value and helps you get clients easily.

I’ll help you put together strong packages that make it clear why clients should choose you. This way, you can stop guessing and start selling! My aim is to help you land five new clients who pay four figures each in just 12 weeks.

Let’s work together to turn your freelance business into a success. Your journey starts now—let’s get going! Book your sales call.