How I Support Local Business Improvement Areas (BIAs)
I'm Fope, a dedicated Small Business Growth Specialist and storyteller. With a background in leading Small Businesses at Google, I've transitioned to working alongside entrepreneurs to help them achieve their business aspirations and convey their distinctive narratives. My venture, Small and Thriving, serves as a platform committed to nurturing the growth and triumph of local businesses within Business Improvement Areas (BIAs). Our suite of customized services is designed to elevate your BIA's digital footprint and foster vibrant community engagement. Let's explore the various avenues through which we can collaborate to amplify the local business ecosystem:
Interactive Workshops and Training:
We offer engaging workshops that cover vital topics like digital marketing strategies, social media management, content creation, and online branding. Equip your BIA members with essential skills to thrive in the digital landscape.
Content Creation and Management:
Elevate your BIA's online visibility through our skilled content creation and management. We'll craft compelling social media content, showcasing businesses, events, and success stories within your community.
Informative Webinars and Seminars:
Our informative webinars and seminars guide local businesses through the process of adapting to digital platforms, optimizing local search visibility, and effectively utilizing online tools.
Engaging Community Campaigns
Collaborate on engaging community initiatives such as photo contests, hashtag challenges, and interactive events that unite local residents and businesses.
Collaborative Marketing Campaigns:
Explore joint marketing campaigns that feature multiple BIA businesses. We'll devise strategies for cross-promotions, collaborative giveaways, and themed events that drive foot traffic.
Local Directory or Platform:
Enhance your BIA's digital presence with a dedicated digital directory or platform, showcasing member businesses and their offerings to a wider audience.
Spotlighting BIA Businesses:
Elevate BIA member businesses through spotlight features on our website, social media channels, and newsletters. We'll share interviews, behind-the-scenes insights, and product showcases.
Strategic Digital Marketing Audits:
Our experts will conduct thorough digital marketing audits for BIA businesses, offering personalized recommendations to enhance branding, messaging, and online strategies.
Tailored Consultation Services:
We provide personalized one-on-one consultations, assisting BIA members in crafting customized digital marketing plans aligned with their specific goals and target audience.
Seasonal Marketing Initiatives:
Collaborate on seasonal campaigns that encourage local shopping and engagement. We'll develop comprehensive strategies that align with your BIA's mission and goals.
Actionable Data Analytics and Insights:
Benefit from our data analysis expertise to uncover valuable insights about your online platforms. We'll provide guidance on audience behavior, engagement trends, and areas for improvement.
Supporting Diversity and Inclusion:
We're committed to amplifying underrepresented voices within your BIA, including immigrant and minority-owned businesses. Let us help you empower diverse entrepreneurs and foster inclusivity.
Partner with us to strengthen your BIA's digital footprint, engage the local community, and provide invaluable support to your member businesses. Contact us to discuss how we can collaborate for the benefit of your BIA's growth and success.
