Guest Workshop Marketing: How to Pitch Yourself and Attract Dream Clients

Are you tired of pouring money into ads or spending hours creating content that barely gets seen? There's a better way to grow your business: borrowing other people's audiences through guest workshops.

I'm Fope Nkwocha, and as a business coach who's helped dozens of service providers land high-ticket clients, I've discovered that guest speaking is one of the most powerful—yet underutilized—growth strategies available.

Today, I'm sharing my proven SPEAK framework that can help you leverage other people's audiences to grow your client base without the exhaustion of constant content creation.

Why Guest Workshops Are Your Secret Weapon

When you secure a guest workshop opportunity, three magical things happen:

1. Instant Trust Transfer: When a host introduces you to their audience, their credibility transfers to you. Their audience thinks, "If I trust this host, and they've brought Fope on, she must know her stuff."

2. Pre-Qualified Leads: These aren't random people—they're individuals who have already demonstrated an interest in growth by joining the host's community.

3. Showcase Your Expertise: You get to demonstrate your knowledge in real-time, creating a powerful impression that's difficult to achieve through written content alone.

I've gained numerous high-ticket clients through this approach, and I've helped my clients do the same. Here's exactly how you can make it work using my SPEAK framework.

The SPEAK Framework: Your Roadmap to Guest Workshop Success

S - Spot the Right Audience

Before pitching yourself to speak, ask these crucial questions:

• Whose audience already needs what you offer?

• What specific problems are they struggling with?

• How can your expertise complement what they're already learning?

Pro Tip: Look for adjacent industries. If you're a business coach, consider designers, virtual assistants, or copywriters who serve your ideal clients. These collaborations can be goldmines.

"Don't waste time speaking to the wrong audience. One well-placed workshop to the right group can generate more leads than months of scattered marketing efforts."

P – Pitch with Structure

Your pitch needs four essential elements:

1. The Hook: Why is your topic urgent and relevant now?

2. The Value Promise: What specific outcome will the audience gain?

3. Your Credibility: Why are you uniquely qualified to deliver this?

4. Clear Next Step: A simple call to action for the host

Example Pitch Opening: "With Q2 planning season approaching, many of your members are likely struggling to identify their highest-leverage activities. My workshop on 'Revenue-Generating Priorities' will give them a clear framework to identify the 20% of actions that will drive 80% of their growth this quarter."

E – Earned Expertise

Only speak on topics where you have genuine expertise:

• Topics where you've achieved results for clients

• Areas where you have documented case studies

• Subjects you've deeply studied or implemented

Authenticity resonates. When you speak from true experience, your confidence is contagious, and your content is compelling.

A – Ask with Energy

Your energy level can make or break your presentation. Here's how to ensure you bring the right energy:

• Practice thoroughly so you can focus on delivery, not content

• Stand up when presenting virtually to increase your vocal projection

• Use stories and examples to naturally increase your enthusiasm

• Take care of your physical needs before speaking (eat, hydrate, rest)

Energy doesn't mean being someone you're not—it means bringing your authentic passion for your topic to the forefront.

K - Keep the Call to Action Clear

Wanna know the biggest mistake speakers make? Confusing audiences about the next step. Be crystal clear:

• State your CTA twice: mid-presentation and at the end

• Make it specific: "Visit fopsy.ca/newsletter to join my weekly series: Profitable Priorities."

• Create urgency when appropriate: "The first 10 people who book a call receive..."

• Remind people why taking action matters: "This framework helped my client Sarah land 5 new clients in just 3 weeks"

Turn One Opportunity Into a Growth Engine

The beauty of guest workshops is that they compound. Once you deliver value to one audience, you'll often get:

• Referrals to other hosts

• Testimonials to strengthen future pitches

• Content you can repurpose for your own platforms

• Direct client inquiries that bypass your normal sales process

Tracking Tip: Keep a document with all your pitches, presentations, and results. Note which topics and audiences generated the best response. This data becomes your roadmap for scaling this strategy.

Start Small, Think Big

You don't need massive audiences to begin. Start with:

• Local business groups

• Industry-specific Facebook communities

• Small cohort-based courses in adjacent fields

• Podcast interviews with targeted audiences

Each opportunity builds your confidence, refines your message, and expands your network.

Your Next Steps

1. Identify 3-5 potential audience "owners" whose communities would benefit from your expertise

2. Draft your pitch using the four-part structure above

3. Schedule delivery dates at least 2 weeks out to give yourself preparation time

4. Create a simple but valuable freebie specific to that audience

If you'd like to learn more about growing your business with intention, join my weekly newsletter at fopsy.ca/newsletter.

For one-on-one business coaching, I work with clients in a 12-week container focused on money-making priorities, with a promise of at least five new high-ticket clients in that time. Book a sales call with me at fopsy.ca/call.